Florida's Natural signs on as official sponsor for LPGA Tour
Participating in this sponsorship deal:
About Sponsor:
Florida's Natural Growers is an agricultural cooperative based in Lake Wales, Florida. It is currently owned by over 1,100 grower members.
About Property:
The Ladies Professional Golf Association is an American organization for female professional golfers. The organization is headquartered in Daytona Beach, Florida, and is best known for running the LPGA Tour, a series of weekly golf tournaments for elite female golfers from around the world from February to December each year.
Blue Diamond has been an LPGA sponsor since 2008, and as part of its new deal the company will introduce a “Walk Healthy 18” campaign to promote the benefits of participation in the sport, even as a spectator. The campaign will include an on-site presence at LPGA tournaments and a viral campaign on LPGA.com and social-networking sites.
Read more at m.sportsbusinessdaily.com »
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