Snapshot
September 13, 2016

Ford signs on as naming rights partner for Ford GoBike

Participating in this sponsorship deal:

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Agency: 10858482 982628018432129 9068569181562832985 n

About Sponsor:

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903.

About Property:

Ford GoBike is a regional public bicycle sharing system in the San Francisco Bay Area, California, operated by Motivate.

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Bay Area Bike Share operator Motivate — which manages the program under a contract with the Metropolitan Transportation Commission (MTC) — today announced a seven-year partnership agreement with Ford Motor Company that will allow Brooklyn, N.Y.-based Motivate to complete its plan for a tenfold expansion of the region’s bike share network to 7,000 bicycles from the current 700, at no cost to taxpayers for bikes, station equipment or operating staff. Under the terms of the agreement, Bay Area Bike Share will be rebranded as Ford GoBike.
Read more at mtc.ca.gov/whats-happening/news/ford-fuel-major-expansion-bay-areas-bike-share-program.com »
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