Snapshot
June 07, 2016

Four Roses Bourbon signs on as official sponsor for Bonnaroo Music & Arts Festival

Participating in this sponsorship deal:

Data Bonnarroo logo

About Sponsor:

Four Roses is a Kentucky Straight Bourbon Whiskey brand owned by the Kirin Brewery Company of Japan. The brand was established in 1888. The trademark was probably named for company founder Rufus Mathewson Rose, his brother Origen, and their two sons, although it is somewhat unclear, as several different stories have been told about where the name Four Roses comes from.The Lawrenceburg, Kentucky distillery was built in 1910 in Spanish Mission-style architecture and is listed on the National Register of Historic Places.

About Property:

The Bonnaroo Music and Arts Festival is an annual four-day music festival developed and produced by Superfly Presents and AC Entertainment; since its first year in 2002, it has been held at what is now Great Stage Park on a 700-acre (2.8 km²) farm in Manchester, Tennessee, USA.

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