Fresh Direct signs on as official sponsor for Harlem Arts Festival
Participating in this sponsorship deal:
About Sponsor:
FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area. FreshDirect also offers next-day delivery to most of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Fairfield County, Hoboken, New Jersey, Philadelphia and Jersey City, New Jersey. The company was founded by Joe Fedele and Jason Ackerman, a former investment banker who specialized in the grocery industry. FreshDirect custom-prepares groceries and meals for its customers, a manufacturing practice called Just In Time that reduces waste and improves quality and freshness.
About Property:
THE HARLEM ARTS FESTIVAL is a free annual festival presenting music, dance, theater, and visual artists based in or inspired by Harlem. Taking place at the Richard Rodgers Amphitheater in Marcus Garvey Park in June, we invite the community to celebrate Harlem’s vibrant cultural landscape and contemporary artistry. The mission of the Harlem Arts Festival is to produce a multidisciplinary arts festival, showcasing local performers and visual artists that will inspire and nourish the artistic community in Harlem. It aims to promote arts education and literacy by implementing arts-related discussion forums, educational workshops, performance opportunities and activities for youth and family. This project is part of Harlem’s addition to the larger, citywide commitment to provide free art in the public parks during the spring and summer months. Taking place in the newly renovated Richard Rogers Amphitheater and the surrounding park, the goal of the Harlem Arts Festival is to fuel the prosperity of our neighborhood, and mark the Amphitheater as a world?class cultural venue. We are interested in presenting artists across genres — dance, music, theater, and visual arts — whose work contributes to the popular dialogue of the Harlem community.