About Sponsor:

"Fresh Empire" is FDA's first public education campaign designed to prevent and reduce tobacco use among at-risk multicultural youth ages 12-17 who identify with hip-hop culture, specifically African American, Hispanic, and Asian American/ Pacific Islander youth. For questions about the campaign, please send inquiries to <a href="mailto:tobaccocampaigns@fda.hhs.gov">tobaccocampaigns@fda.hhs.gov</a>.