Snapshot
April 09, 2018

Frito Lay signs on as official sponsor for Bonnaroo Music & Arts Festival

Participating in this sponsorship deal:

Open uri20141112 50798 pm4csg Bonnarroo logo

About Sponsor:

Frito-Lay North America is a division of PepsiCo, Inc. which manufactures, markets and sells a variety of corn chips, potato chips and other snack foods.

About Property:

The Bonnaroo Music and Arts Festival is an annual four-day music festival developed and produced by Superfly Presents and AC Entertainment; since its first year in 2002, it has been held at what is now Great Stage Park on a 700-acre (2.8 kmĀ²) farm in Manchester, Tennessee, USA.

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