Snapshot
November 06, 2014

Frito Lay signs on as official sponsor for CounterPoint Music Festival

Participating in this sponsorship deal:

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About Sponsor:

Frito-Lay North America is a division of PepsiCo, Inc. which manufactures, markets and sells a variety of corn chips, potato chips and other snack foods.

About Property:

April 25-27 2014 / Targets Adults 21-34 Atlanta’s Counterpoint festival is returning with a bang in 2014. Bridging the gap between electronic, hip-hop, and indie music, the festival’s eclectic lineup is sure to please. On the menu for this year are artists such as Outkast (their first show in their hometown since reuniting), Pretty Lights, Foster the People, and STS9, who are following 2012’s lineup of Skrillex, Bassnectar, M83, Big Boi, and Crystal Castles. For overnight festival-goers, Counterpoint is offering glamping – glam camping – for the folks who want the overnight experience without pitching a tent. Join the hippest crowd in the Southeast at this soon-to-be-legendary event. CounterPoint is the cure for the common festival. Located just 30 minutes from Atlanta, GA. Brought to you by the producers of Lollapalooza, ACL Fest, Camp Bisco, Lights All Night and others, CounterPoint will put the hottest names in electronic and dance music on multiple stages in the amazing natural beauty that once hosted 2007's The Echo Project. Attendees will camp on 350 acres of scenic Chattahoochee riverfront property and enjoy stellar music, an arts village, extreme sports demonstrations, the best in local brews and food, a food truck compound, and so much more.

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