Frito Lay signs on as official sponsor for RAGBRAI
Participating in this sponsorship deal:
About Sponsor:
Frito-Lay North America is a division of PepsiCo, Inc. which manufactures, markets and sells a variety of corn chips, potato chips and other snack foods.
About Property:
RAGBRAI, 'America's greatest bicycle ride,' is a truly unique event that annually attracts over 30,000 participants from all 50 states along with a host of foreign countries. It is an annual seven-day bicycle ride traveling west to east across the entire state of Iowa. Held the last full week in July, the RAGBRAI route averages over 450 miles, taking in 8 overnight host towns
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