Gatorade signs on as official sponsor for 2014 Commonwealth Games
Participating in this sponsorship deal:
About Sponsor:
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".
About Property:
The 20th Commonwealth Games in 2014 will be held in Glasgow, the largest city in Scotland. The winning city was announced by the Commonwealth Games Federation on 9 November 2007 in Colombo, Sri Lanka. The Games will run over 11 days of competition from 24 July to 3 August 2014.