GEICO signs on as for Big East Conference
Participating in this sponsorship deal:
About Sponsor:
The Government Employees Insurance Company (GEICO) is an auto insurance company. It is the second largest auto insurer in the United States, after State Farm. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2014 provided coverage for more than 22 million motor vehicles and cycles owned by more than 13 million policy holders.
About Property:
The Big East Conference (stylized as BIG EAST) is a collegiate athletic conference that competes in NCAA Division I in all sports except football, which is not sponsored. The conference has been officially recognized as a Division I multi-sport conference, effective on August 1, 2013. Its nucleus is composed of the "Catholic Seven" members of the Big East Conference (1979–2013): DePaul University, Georgetown University, Marquette University, Providence College, Seton Hall University, St. John's University, and Villanova University.