GEICO signs on as official sponsor for Puppy Bowl
Participating in this sponsorship deal:
About Sponsor:
The Government Employees Insurance Company (GEICO) is an auto insurance company. It is the second largest auto insurer in the United States, after State Farm. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2014 provided coverage for more than 22 million motor vehicles and cycles owned by more than 13 million policy holders.
About Property:
The Puppy Bowl is an annual television program on Animal Planet that mimics an American football bowl game similar to the Super Bowl, using puppies.[2] Shown each year on Super Bowl Sunday, the show consists of footage of a batch of puppies at play inside a model stadium,[3] with commentary on their actions. The first Puppy Bowl was shown on February 6, 2005, opposite Super Bowl XXXIX. The puppies featured in the Puppy Bowl are from shelters.[4]