GEICO signs on as official sponsor for X Games
Participating in this sponsorship deal:
About Sponsor:
The Government Employees Insurance Company (GEICO) is an auto insurance company. It is the second largest auto insurer in the United States, after State Farm. It is a wholly owned subsidiary of Berkshire Hathaway that as of 2014 provided coverage for more than 22 million motor vehicles and cycles owned by more than 13 million policy holders.
About Property:
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN (with coverage also shown on its sister network ABC), which focuses on extreme sports. The inaugural X Games were held in summer 1995 in Rhode Island. Participants compete to win bronze, silver and gold medals, and prize money.
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