General Mills signs on as official sponsor for Fever-Tree Championships
Participating in this sponsorship deal:
About Sponsor:
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
About Property:
The Queen's Club Championships is an annual tournament for male tennis players, held on grass courts at the Queen's Club in West Kensington, London. The event is part of the ATP World Tour 500 series on the Association of Tennis Professionals (ATP) Tour. It is currently called the Fever-Tree Championships for sponsorship reasons.[1] Between 1979 and 2008 it was known as the Stella Artois Championships, and between 2009 and 2017 it was the Aegon Championships.