General Mills signs on as for C.D. Chivas USA
Participating in this sponsorship deal:
About Sponsor:
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
About Property:
Club Deportivo Chivas USA is an American professional soccer club based in the Los Angeles suburb of Carson, California that competes in Major League Soccer (MLS). The club became the eleventh MLS team upon its entry into the league in 2004. Chivas USA was intended to be seen as a "little brother" to its parent club C.D. Guadalajara, one of the most widely supported and successful teams in Mexico. In Spanish, chivas means "goats", and is the nickname of C.D. Guadalajara.