General Mills signs on as official sponsor for iHeartRadio Jingle Ball Tour
Participating in this sponsorship deal:
About Sponsor:
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
About Property:
iHeartRadio Jingle Ball Tour is an annual multi-market December concert tour making stops in cities such as Dallas, San Francisco/Oakland, Los Angeles, Minneapolis, Philadelphia, Boston, New York, Washington, D.C., Chicago, Miami/Ft. Lauderdale, and Tampa. Performing artists include One Direction, 5 Seconds of Summer, Demi Lovato, Fifth Harmony, Zedd, Shawn Mendes, Tove Lo, Charlie Puth, Calvin Harris, DNCE, Nick Jonas, Selena Gomez, R. City, Conrad Sewell, Alessia Cara, The Weeknd, Hailee Steinfeld, Fall Out Boy, Becky G, and Natalie La Rose.