General Mills signs on as official sponsor for New York City Wine and Food Festival
Participating in this sponsorship deal:
About Sponsor:
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
About Property:
The Food Network New York City Wine & Food Festival is an annual food and wine festival held each October in New York City and the only festival in New York to bring together both legendary culinary icons from around the globe and America’s most beloved television chefs. Mirroring the charitable component of the Food Network South Beach Wine & Food Festival, the New York City festival benefits the hunger relief programs Food Bank for New York City and Share Our Strength.