General Mills signs on as official sponsor for Quick Chek New Jersey Festival of Ballooning
Participating in this sponsorship deal:
About Sponsor:
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
About Property:
The QuickChek NJ Festival of Ballooning is the largest summertime Hot Air Balloon and Music Festival in North America and will be held July 26 - 28, 2019 at Solberg Airport, Readington, NJ. The event draws over 164,500 spectators for a three-day event and garners over 776.5 Million media impressions. The target demographics is males/females 30-54 and families. We reach two (2) major DMA Markets (New York City & Philadelphia) and consumers in the tri-state area (NJ, NY & PA). Here is the Festival website URL - <a href="http://balloonfestival.com">balloonfestival.com</a>