Gibson Guitar signs on as official sponsor for Lollapalooza
Participating in this sponsorship deal:
About Sponsor:
Gibson Guitar Corp. is a Nashville, Tennessee-based guitar and instrument manufacturer. It was founded in 1902 in Kalamazoo, Michigan by Orville Gibson as "The Gibson Mandolin-Guitar Mfg. Co., Ltd." and was a maker of mandolin instruments. Gibson invented archtop guitars by using the same type of carved, arched tops found on violins. By the 1930s, the company was also making flattop acoustic guitars, as well as one of the first commercially available hollow-body electric guitars, used and popularized by Charlie Christian. It was bought by Chicago Musical Instruments in 1944, which was then acquired by the E.C.L. conglomerate that changed its name to Norlin Inc. This was seen as the beginning of an era of mismanagement.
About Property:
Lollapalooza is an annual music festival featuring popular alternative rock, heavy metal, punk rock and hip hop bands, dance and comedy performances, and craft booths. It has also provided a platform for non-profit and political groups. The music festival hosts more than 160,000 people over a three day period. Lollapalooza has featured a diverse range of bands and has helped expose and popularize artists such as Depeche Mode, Metallica, Red Hot Chili Peppers, Pearl Jam, The Cure, Primus, The Killers, Kanye West, Rage Against the Machine, Arcade Fire, Nine Inch Nails, Jane's Addiction, X Japan, Soundgarden, Siouxsie and the Banshees, The Smashing Pumpkins, Muse, Alice in Chains, Tool, Hole, 30 Seconds to Mars, The Drums, The Strokes, Arctic Monkeys, Coldplay, Eminem, Calvin Harris, Thenewno2, Foo Fighters, Lady Gaga, and Green Day.