GU Energy signs on as for American Birkebeiner
Participating in this sponsorship deal:
About Sponsor:
GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes worldwide, providing scientifically-proven, performance-tested nutrition.
About Property:
The American Birkebeiner is the largest, and one of the longest cross country ski races in North America. The two premier events are the 54km classic and the 50km freestyle race from Cable to Hayward, Wisconsin. Each year approximately 10,000 skiers participate in the Birkie, 26km Kortelopet, and 12km Prince Haakon events. The 2013 race was held on February 23. The 41st Birkie will be held on February 22, 2014. The Birkie is a member race of the Worldloppet Ski Federation.