Guinness signs on as official sponsor for Big Apple Barbecue Block Party
Participating in this sponsorship deal:
About Sponsor:
Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide, brewed in almost 50 countries and available in over 100. 1.8 billion pints are sold annually.
About Property:
The Annual Big Apple Barbecue Block Party takes place in Madison Square Park. The weekend-long event occurs every June and brings together the country’s top pitmasters who cook up their award-winning food for over a 100,000 barbecue enthusiasts. Set against the beautiful backdrop of Madison Square Park, the Big Apple Barbecue Block Party attracts people from near and far to sustain and celebrate America’s authentic culinary and musical traditions.