H.E.B. signs on as official sponsor for Fiesta San Antonio
Participating in this sponsorship deal:
About Sponsor:
HEB Grocery Company, LP is a privately held San Antonio, Texas-based supermarket chain with more than 315 stores throughout Texas and northern Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.
About Property:
"Fiesta San Antonio" (or simply "Fiesta") is an annual festival held in April in San Antonio, Texas, and is the city's signature event (along with some events held in the following surrounding cities: Boerne, Schertz, Windcrest, Balcones Heights, and Alamo Heights) since the late 19th century. The festival began as a single event to honor the memory of the battles of the Alamo and San Jacinto.
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