Haagen-Dazs signs on as official sponsor for Fever-Tree Championships
Participating in this sponsorship deal:
About Sponsor:
Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. Häagen-Dazs products in the US are distributed by Dreyer's Grand Ice Cream, Inc.
About Property:
The Queen's Club Championships is an annual tournament for male tennis players, held on grass courts at the Queen's Club in West Kensington, London. The event is part of the ATP World Tour 500 series on the Association of Tennis Professionals (ATP) Tour. It is currently called the Fever-Tree Championships for sponsorship reasons.[1] Between 1979 and 2008 it was known as the Stella Artois Championships, and between 2009 and 2017 it was the Aegon Championships.