Haagen-Dazs signs on as official sponsor for Australian Open
Participating in this sponsorship deal:
About Sponsor:
Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. Häagen-Dazs products in the US are distributed by Dreyer's Grand Ice Cream, Inc.
About Property:
The Australian Open is a major tennis tournament held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – the other three being the French Open, Wimbledon and the US Open. It features men's and women's singles; men's, women's and mixed doubles and junior's championships; as well as wheelchair, legends and exhibition events.