Snapshot
June 01, 2016

Haagen-Dazs signs on as official sponsor for Mercedes Cup

Participating in this sponsorship deal:

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About Sponsor:

Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. Häagen-Dazs products in the US are distributed by Dreyer's Grand Ice Cream, Inc.

About Property:

The Stuttgart Open (currently sponsored by Mercedes and called the Mercedes Cup) is an ATP World Tour 250 series tennis tournament on the ATP Tour.

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