Haagen-Dazs signs on as official sponsor for Nature Valley Classic
Participating in this sponsorship deal:
About Sponsor:
Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. Häagen-Dazs products in the US are distributed by Dreyer's Grand Ice Cream, Inc.
About Property:
The Birmingham Classic (currently sponsored by Nature Valley) is a premier level women's tennis tournament on the WTA Tour held at the Edgbaston Priory Club in Edgbaston, Birmingham, United Kingdom. Held at this location since 1982, the tournament is played on outdoor grass courts. It is seen as a warm up tournament for Wimbledon and a sister tournament to the men's Queen's Club Championships. Prior to 2014, the event was part of the WTA's International series.