Haagen-Dazs signs on as official sponsor for Nature Valley International
Participating in this sponsorship deal:
About Sponsor:
Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. Häagen-Dazs products in the US are distributed by Dreyer's Grand Ice Cream, Inc.
About Property:
The Eastbourne International is a tennis tournament on the Women's Tennis Association Tour and the ATP Tour held at the Devonshire Park Lawn Tennis Club, Eastbourne, United Kingdom. Held since 1974, it is classified as a WTA Premier tournament on the WTA Tour and an ATP Tour 250 series on the ATP Tour.