Haagen-Dazs signs on as official sponsor for Rogers Cup
Participating in this sponsorship deal:
About Sponsor:
Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, NY, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Häagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt. Häagen-Dazs products in the US are distributed by Dreyer's Grand Ice Cream, Inc.
About Property:
The Canada Masters , currently sponsored as the Rogers Cup, is an annual tennis tournament held in Canada. The men's competition is a Masters 1000 event on the Association of Tennis Professionals tour. The women's competition is a Premier 5 tournament on the Women's Tennis Association tour. The competition is played on hard courts and the events alternate from year to year between the cities of Montreal and Toronto.