Hallmark Channel signs on as official sponsor for Tournament of Roses
Participating in this sponsorship deal:
About Sponsor:
The Hallmark Channel is a cable television network that broadcasts across the United States. Their programming includes a mix of television movies/miniseries, syndicated series, and lifestyle shows that are appropriate for the whole family. It is owned by Crown Media Holdings, which in turn is majority-owned by Hallmark Cards.
About Property:
Though its fame is worldwide, the Tournament of Roses remains true to its hometown origins. In 1983, the Association created the Tournament of Roses Foundation, a non-profit corporation, to receive contributions from members, friends, supporters and the general public. The Foundation makes annual grants to non-profit organizations in Pasadena area communities by funding sports and recreation, visual and performing arts, and volunteer motivation and leadership development projects and programs. These broad categories allow the Foundation to contribute to the civic, cultural and educational advancement of Pasadena area communities. To date, the Tournament of Roses Foundation has granted over 2 million dollars for diverse projects and programs to over 130 organizations.