Hard Rock International signs on as official sponsor for SweetWater 420 Festival
Participating in this sponsorship deal:
About Sponsor:
With a total of 189 venues in 58 countries, including 143 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China.
About Property:
The SweetWater 420 Fest held Atlanta’s Centennial Olympic Park has grown exponentially and is now the Georgia’s leading environmental, music and arts festival. This Earth Day celebration brings local, regional and national non-profits, environmentally conscious sponsors, artists and advocates together to educate festival-goers on ways that they can take earth friendly practices back to their homes and communities. The mission of the festival is to bring people together to inspire positive change through ongoing community outreach. A portion of festival proceeds are donated towards park improvement initiatives and utilized to further develop the area and help restore local vegetation within the park grounds.