Haribo signs on as official sponsor for Taste of Colorado
Participating in this sponsorship deal:
About Sponsor:
Haribo (pron.: /?hær?bo?/ harr-i-boh) is a confectionery company, founded in 1920 by Hans Riegel Sr. Haribo is headquartered in Bonn, North Rhine-Westphalia, Germany, and the name is an acronym for Hans Riegel, Bonn. Haribo made the first gummi candy in 1922 when Hans Riegel Sr. made the first gummi bear. After Hans Riegel Sr. died during World War II, his son, also named Hans Riegel, took over the company. Haribo expanded its operations taking over many local sweet manufacturers in countries all over the world. Haribo is one of the biggest manufacturers of gummi and jelly sweets in the world, with its products mainly consisting of Gummi Bears, other jelly sweets and liquorice. There are five factories in Germany and 13 throughout the rest of Europe. There are sales offices in almost every country in Europe as well as in the United States and Australia.
About Property:
Going into its 35th anniversary, A Taste of Colorado draws more than 500,000 visitors annually. Four entertainment stages include national, local, and ethnic music in a variety of genres, children’s performers, and much more. Festival-goers also can try a variety of culinary delights from more than 50 of Colorado’s favorite food establishments. Plus, visitors can enjoy the offerings of more than 175 marketplace artisans and vendors. New in 2018 is a truly elevated experience in the VIP area of A Taste of Colorado! Enjoy a separate VIP entrance, comfortable seating, indoor event experience with air conditioning, exclusive food vendors, private restrooms, and a viewing platform with premium sightlines.