Hasbro signs on as official sponsor for Electric Zoo
Participating in this sponsorship deal:
About Sponsor:
Hasbro is an American multinational toy and board game company. It is one of the largest toy makers in the world. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia. There most popular properties have proven to be Transformers and My Little Pony.
About Property:
The Electric Zoo Festival is an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island Park. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries along with hometown favorites to four stages. Time Out New York cited Electric Zoo as the festival that "transforms Randall's Island into an Ibiza on the East River every Labor Day", and EDM Lounge called it the "can't miss festival of 2012."