HBO signs on as official sponsor for Pitchfork Music Festival
Participating in this sponsorship deal:
About Sponsor:
HBO, short for Home Box Office, is an American premium cable television network, owned by Time Warner. As of March 2011, HBO's programming reaches 28.2 million subscribers in the United States, making it the second largest premium subscription channel in America . In addition to its U.S. subscriber base, HBO also broadcasts in at least 151 countries worldwide.
About Property:
The Pitchfork Music Festival is an annual summer music festival organized by Pitchfork Media and held in Union Park in Chicago, IL. The festival, which is normally held over three days in July, focuses primarily on artists and bands from alternative rock, rap & hip-hop, electronica, and dance music, although it has also included acts from hardcore punk, experimental/avant-garde rock and jazz in its lineups.
