Heineken signs on as for Coachella
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
The Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire's Coachella Valley in the Colorado Desert.