Heineken signs on as for Connacht Rugby
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
Connacht Rugby, usually referred to simply as Connacht, is one of the four professional provincial rugby teams from Ireland. They compete in the RaboDirect Pro12 and the Heineken Cup. The team represents the IRFU Connacht Branch, which is one of four primary branches of the IRFU and is responsible for rugby union in the Irish province of Connacht.