Heineken signs on as official sponsor for Del Mar Racetrack
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
Del Mar Racetrack is an American Thoroughbred horse racing track at the Del Mar Fairgrounds in the seaside city of Del Mar, California, 20 miles north of San Diego. Operated by the Del Mar Thoroughbred Club, it is known for the slogan: "Where The Turf Meets The Surf." It was built by a partnership including Bing Crosby, the actor Pat O'Brien, Jimmy Durante, Charles S. Howard and Oliver Hardy.