Heineken signs on as for Florida Panthers
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
The Florida Panthers are a professional ice hockey team based in Sunrise, Florida, in the Miami metropolitan area. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . They play their games at the BankAtlantic Center in Sunrise and are the southernmost team in the NHL. The Panthers have been one of the least successful teams in League history, holding the eighth-worst record in NHL history among active teams when measured in points percentage , and having made the playoffs only 3 times in their 17 seasons, which translates to 17.6%, third worst among active teams. They made one trip to the Stanley Cup Finals in 1996, losing to the Colorado Avalanche in four games.