Heineken signs on as official sponsor for Latin Alternative Music Conference
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
LAMC is the largest conference and festival celebrating styles of Latin music that are forging the way Latinos, especially young, bicultural Latinos in the U.S., define themselves today. The NY Times has called it the "Sundance of Latin Music". This summer LAMC will once again be in New York City, celebrating our 14th anniversary July 9th-13th. Held at the New Yorker Hotel with concert events throughout the city, LAMC is attended by leading artists, influencers, entrepreneurs, thinkers, journalists, bloggers, labels, managers, marketers, content creators and programmers. 1250 conference attendees and up to 35,000 + music loving concert attendees unite, talk, share and introduce sounds, sights, tastes and ideas that will be resonating tomorrow.