Heineken signs on as official sponsor for North American Volvo Ocean Race Stopover
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
The North American Stopover of the Volvo Ocean Race will be hosted by Sail Newport, Rhode Island's Public Sailing Center, the State of Rhode Island Dept. of Environmental Management (DEM), Discover Newport and the City of Newport. The twelve-day Newport Stopover will be a public celebration and will include entertainment, a marine Exploration Zone, kid's activities, a food festival, team compounds, sponsor pavilions, a theater, up-close viewing of the race boats during the Pro-Am Race Day, the In-Port Race Day and the Leg Start to Lisbon-all taking place within yards of the shoreline of Fort Adams State Park. Other sponsors include: Heineken, Sunsail, The Hotel Viking, Newport Marriott, The Hyatt Goat Island, the Newport Harbor Hotel & Marina and Sailing World magazine. Since 1983, Sail Newport has provided public access to sailing through its programs for all skill levels and ages. In addition, the non-profit has hosted many local, national and world championship regattas.