Snapshot
May 24, 2018
Heineken signs on as official sponsor for NYC Pride

Participating in this sponsorship deal:

Data Screen shot 2017 04 13 at 5.07.21 pm

About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

NYC Pride held annually in late June is one of the largest Lesbian, Gay, Bisexual and Transgender (LGBT) events in the nation.

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