Heineken signs on as official sponsor for Saint Lucia Jazz & Arts Festival
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
Revamped, redesigned and with a broadened artistic direction, the Caribbean's premier cultural event — the Saint Lucia Jazz & Arts Festival — will attract thousands to Simply Beautiful Saint Lucia. Cultural enthusiasts, festival lovers and music aficionados will be wooed by over 50 world-acclaimed entertainers and artisans over the 12-day festival, which runs from April 30 to May 11, 2014. Performances will be set against the iconic and historic Pigeon Island National Landmark backdrop, along with other scenic vistas across Saint Lucia, showcasing an innovative infusion of Music and Arts designed to highlight the island's rich historic and cultural legacy.