Hershey's signs on as official sponsor for Calle Ocho Festival
Participating in this sponsorship deal:
About Sponsor:
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey's Chocolate World. It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a subsidiary of his Lancaster Caramel Company. Hershey's products are sold in about sixty countries worldwide.
About Property:
Started in 1978 as an open house to invite the anglos to meet the Hispanics of Little Havana. Grew to what it is today, over one million attend and is one of the largest Hispanic gatherings in the country. Brands come face to face with consumers to taste and test new and existing products. Over 20 blocks filled with musical stages, sampling sites, ethnic food vendors and more.