Snapshot
May 14, 2018
Hiball Energy signs on as official sponsor for BottleRock Napa Valley

Participating in this sponsorship deal:

Hiball logo Bott

About Sponsor:

Hiball Energy is a line of energy drinks for the health-conscious consumer: premium, refreshing, sparkling energy waters and organic energy drinks made with organic and fair-trade ingredients whenever possible. Hiball Energy products contain a proprietary organic energy blend of guarana, ginseng and caffeine with the addition of B-Vitamins (B3, B5, B6, B12). Alta Palla ("high ball" in Italian), Hiball's non-energy brand of sparkling juice beverages, was launched in 2016 and contains organic and fair-trade ingredients, and less sugar and calories than its competition. In 2017, Alta Palla organic sparkling waters were launched in 16oz cans. Hiball Energy was acquired by Anheuser-Busch InBev in July 2017.

About Property:

BottleRock Napa Valley is a three-day music, wine, food and beer festival held in Napa, California in late May.

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