Hibbett Sports signs on as official sponsor for Birmingham Bowl
Participating in this sponsorship deal:
About Sponsor:
Hibbett Sports, Inc. is a publicly traded holding company for Hibbett Sporting Goods, a full line sporting goods retailer. Headquartered in Birmingham, Alabama, the company has over 832 locations in approximately 28 states.[4] Hibbett Sports, Inc. operates sporting goods stores in small to mid-sized markets, in the Southeast, Southwest, Mid-Atlantic and lower Midwest regions of the United States. States with the most stores are Alabama, Georgia and Texas. Its stores offer a range of athletic equipment, footwear and apparel. The Company’s stores concepts include Hibbett Sports, Sports Additions, Sports & Co. and Hibbett Team Sales, Inc. (Team Sales). Team Sales is a wholly owned subsidiary of the Company.[4] In May 2012, Hibbett Sports reported total assets of $335.83 million.[5]
About Property:
The Birmingham Bowl (formerly known as the PapaJohns.com Bowl and the BBVA Compass Bowl) is a post-season NCAA-sanctioned Division I-A college football bowl game approved in April 2006 and played annually at the 71,594-seat Legion Field in Birmingham, Alabama, U.S. ESPN Regional Television (doing business as ESPN Plus, a subsidiary of ESPN) owns and manages the bowl's operations, sponsorships and marketing, including broadcast of the game on ESPN.[2] The University of Alabama at Birmingham (UAB) also provides marketing, management and game-day operations support.