Hilton signs on as for Poinsettia Bowl
Participating in this sponsorship deal:
About Sponsor:
Hilton Hotels & Resorts is an international chain of full-service hotels and resorts founded by Conrad Hilton and now owned by Hilton Worldwide. Hilton hotels are either owned by, managed by, or franchised to independent operators by Hilton Worldwide. Hilton Hotels became the first coast-to-coast hotel chain of the United States in 1943. As of 2010, there are now over 530 Hilton branded hotels across the world in 76 countries across six continents. The company places marketing emphasis on business travel, but also owns and operates a number of resorts and leisure-oriented hotels in popular vacation destinations around the world. The company's Hilton HHonors guest loyalty program is one of the largest of its kind and has numerous partnerships with airlines and car rental companies. The company's global headquarters are located in Tysons Corner, Virginia.
About Property:
The Poinsettia Bowl is a post-season NCAA-sanctioned Division I-A college football bowl game that was created in 2005. The game was created by the organizers of the Holiday Bowl and is played annually at Qualcomm Stadium in San Diego, California. The game is currently sponsored by the San Diego County Credit Union and is known as the San Diego County Credit Union Poinsettia Bowl. The second-place team from the Mountain West Conference is guaranteed a spot in this bowl through the 2014 season and will face Navy if the school is bowl eligible in 2010. A team from the Western Athletic Conference, provided it has enough bowl eligible teams, will gain an automatic bid in 2011, BYU will play in the 2012 game, and Army will play in the 2013 game if it is bowl eligible.