Snapshot
February 26, 2020

Hilton signs on as official sponsor for Up Up and Away Florida

Participating in this sponsorship deal:

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About Sponsor:

Hilton Hotels & Resorts is an international chain of full-service hotels and resorts founded by Conrad Hilton and now owned by Hilton Worldwide. Hilton hotels are either owned by, managed by, or franchised to independent operators by Hilton Worldwide. Hilton Hotels became the first coast-to-coast hotel chain of the United States in 1943. As of 2010, there are now over 530 Hilton branded hotels across the world in 76 countries across six continents. The company places marketing emphasis on business travel, but also owns and operates a number of resorts and leisure-oriented hotels in popular vacation destinations around the world. The company's Hilton HHonors guest loyalty program is one of the largest of its kind and has numerous partnerships with airlines and car rental companies. The company's global headquarters are located in Tysons Corner, Virginia.

About Property:

Up Up and Away Florida is an annual hot air balloon festival held in Lakeland, Florida during late February and early March.

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