Snapshot
November 06, 2014

Hooters signs on as official sponsor for Formula Drift

Participating in this sponsorship deal:

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About Sponsor:

Hooters is the trade name of two privately held American restaurant chains: Hooters of America, Incorporated, based in Atlanta, Georgia, and Hooters, Incorporated, based in Clearwater, Florida. The Hooters name is taken from an American slang term for female breasts; its logo is an owl, an animal well known for its "hooting" calls.

About Property:

Formula DRIFT or Formula D is the premier United States drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to the now defunct Slipstream Global Marketing. The same partnership that introduced D1 Grand Prix to the United States. The new entity would solely own, operate and launch the first official drifting series in North America. 2012 will be Formula Drift's ninth year of competition.

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