I Love New York is both a logo and a song that are the basis of an advertising campaign and have been used since the mid-1970s to promote tourism in New York City, and later to promote New York State as well. The trademarked logo appears in souvenir shops and brochures throughout the state, some licensed, many not. The song is the state song of New York.
The Taste of Buffalo presented by Tops Markets is held annually in July in Buffalo, New York and is the largest two-day food festival in the United States. It began in 1984 and now attracts almost 450,000 patrons annually. It has been voted WNY's premier outdoor festival. The festival showcases over 55 local restaurants and serves up over 250 menu items. Celebrated by attendees from all over New York, Southern Ontario, Pennsylvania and Ohio as well as visitors from across the country and around the globe, the Taste features cuisine just as varied. From Indian to Polish, Italian to Chinese, Caribbean to Irish, there is something to please every taste bud. Wineries from New York State showcase their award-winning vintages, live music, food demonstrations and competitions on the Culinary Stage and interactive displays and sampling from sponsors round out the array of things to see, do and taste.