IBM signs on as for Arthur Ashe Kids' Day
Participating in this sponsorship deal:
About Sponsor:
International Business Machines Corporation (commonly referred to as IBM) is a multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed "International Business Machines" in 1924.
About Property:
Arthur Ashe Kids' Day is an annual tennis/children’s event that takes place in the end of August at the United States Tennis Association at Arthur Ashe Stadium. Center in Flushing Meadows, Queens, New York. It is sponsored by the Hess Corporation, IBM, and USTA. This event also begins the U.S. Open, which officially starts one day later. This event is also televised on CBS the following day. It is a celebration of the memory of Arthur Ashe, who died of AIDS in 1993, and of his efforts to help young people through tennis. Kids’ Day began in 1993, the year that Ashe died.