Jack Daniel's signs on as official sponsor for Albuquerque International Balloon Fiesta
Participating in this sponsorship deal:
About Sponsor:
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.
About Property:
The Albuquerque International Balloon Fiesta is a yearly event of hot air ballooning, that takes place in Albuquerque, New Mexico, USA during early October. The balloon fiesta is a nine day event, with morning and evening sessions and has around 750 balloons and is attended by over 700,000 guest for the entire 9 days. The event is the largest hot air balloon event in the world. Its also a non-profit organization. [1]