Jack Daniel's signs on as official sponsor for Australian Open Golf
Participating in this sponsorship deal:
About Sponsor:
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.
About Property:
The Australian Open is the principal annual golf tournament on the PGA Tour of Australasia, and also the OneAsia Tour since its formation in 2009. The event was first played in 1904 and takes place toward the end of each year. It is run by Golf Australia and is one of the "national opens" which have a special status in the Official World Golf Rankings's points system, with a minimum level of points guaranteed for the winner regardless of the strength of the field. The winner of the tournament receives the Stonehaven Cup.